About us

Our Purpose

We are The Challenge Hub CIC, a not-for-profit company limited by guarantee.

We exist to encourage – through information, inspiration & motivation – the over 55s to lead the fullest of lives and in doing so to remain physically and mentally active and to make a meaningful social contribution.

We believe that a full life will include getting pleasure from physical activity, learning new things and making a social contribution. To reflect that belief we offer – for those who like a structured approach – a challenge (The All in One) which calls for achievement in each of those three categories.

We extend this belief to the wider community so that any charity registered with us may in turn register their service users of any age for The Charities Challenge. The rules of of that challenge are agreed and operated by the relevant charity and are bespoke to the needs of the particular service user.

We exist solely for the benefit of those aged over 55 and for the benefit of those who, of whatever age, are registered with us for participation in The Charities Challenge.

We believe that what we offer as a wholly not-for-profit organisation is unique and rewarding.

Our Values

Inclusive – Easy to approach, easy to access, easy to use and available to everyone aged over 55 (regardless of race, disability, gender or sexual orientation)

Informative – With a constant supply of information and advice to assist people as they plan their own lives with particular concern for those planning or experiencing life after the workplace

Inspirational – Always encouraging a positive, can-do approach towards physical, mental and social activity – helping people to achieve things that they hadn’t previously imagined possible

Life Enhancing – Born out of an understanding that taking on new challenges is a positive and fulfilling experience – and one that in return will gain personal recognition and improve a person’s sense of value and self-worth

Our Team


Our Patron is Professor Dame Carol Black DBE FRCP and we are very grateful to her. Amongst many distinguished appointments, Dame Carol is Chair of The British Library, a Trustee of The National Portrait Gallery and was formerly Principal of Newnham College, Cambridge. A physician by background she was the chief government adviser on Health and Employment, producing The Black Report on addiction, obesity and employment in 2015.

Professor Dame Carol Black DBE FRCP

Advisory Board

The Challenge Hub has an Advisory Board. Members of the Advisory Board are not directors of the company and as such are not responsible for its management but they offer considerable skills and experience to complement those of the Trustees.

Dr Charles Alessi
Physician. Chief Clinical Officer (International), HIMSS. Senior Adviser, Public Health England (Lead for dementia, dementia risk reduction and productive healthy ageing). Member, WHO Expert Panel. Former Chair, National Association of Primary Care

Peter Bristowe
Founder, Edison Group. Founder, Vespucci Adventures. Magistrate, Adult and Family Courts. Chairman, Arundel Castle Cricket Foundation. Former Trustee, Trinity Hospice. Former Governing Body, Charterhouse School. Formerly on Independent Monitoring Board, HMP Send

David Learmonth
Former Marketing Director (UK/Ireland), PUMA. European Business Planning Manager, Taylor Made adidas Golf Europe. Commercial Director UK, ECCO shoes. Business Development Manager, Sporting Memorabilia London 2012, Innovative Sports Ltd

Linda Moir
Former Head of Services (Staffing) on London 2012 Olympic Games Organising Committee including responsibility for 15,000 volunteers. Former Director of Customer Services Virgin Atlantic. Former Head of HR British Airways

Emma Mortoo
Fundraising specialist for over 30 years. Senior Partnerships Manager, Home-School Support. Formerly at Afrikids. Former senior management team, The School for Social Entrepreneurs. Co-founder, Newham Action Against Domestic Violence. Former director, Renewal Refugee and Migrant Project


Richard Pertwee Chairman
Retired Corporate Law Partner at Taylor Wessing LLP (City of London / International Law Firm). Chair of Trustees, Cranstoun (addiction services). Trustee, Bowel Disease Research Foundation. Volunteer Mentor, The School for Social Entrepreneurs. Former Magistrate (now Supplemental List JP) Adult and Youth Courts. Former School Governorships (2)

Lady Anne Stoneham MBE
Former Senior Lecturer, Faculty of Business and Law, University of Portsmouth. Business Services Leader, Portsmouth Business School. Former Solicitor, Coward Chance (now Clifford Chance). NED, Isle of Wight NHS Trust. Chair of Trustees, UK Youth. Trustee, Avon Tyrrell Trust. Former Chair of Trustees, Friends of Birzeit University. Former School Governorships (3)
Richard Baxter
Retired general dental practitioner. Owned and ran own dental practice for 32 years. Former Royal Naval dentist. Trustee and treasurer in a number of local charities

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